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Hi, I'm a designer based in Malaysia. Formerly at Saleswhale (YC S16) ❤ topics on collaboration, B2B design etc.

I joined Saleswhale in January 2019 as their second product designer. Joining a Series A stage company has been quite an exhilarating journey for me. Here are some takeaways and observations that I’ve gained from working in a startup. I hope these learnings can be helpful for those who are thinking about joining an early-stage startup.

1. Ruthless optimisation

As you already know, working at an early stage startup are like running experiments. A group of people come together, they build some concepts and test it out with their friends or customers. …

In the past, whenever I talk to people who are curious about Viki or Soompi, I will always bring up the fundamental concept behind these two services — the community.

One of the biggest misconceptions about online communities is that these services tend to run by themselves. That’s not true at all. To plan and design a healthy community requires thoughtful planning and executions from all stakeholders.

Likewise, Viki online community does not only consists of bits and bytes. They are real people with the same shared interests — K-dramas and subtitle translations. …

This is the same for facilitating design workshops. Over the years, I had the opportunity to facilitate many Sketchstorming sessions.

Along the way, I’ve clustered a few big areas that need improvements. Most of them are the mistakes that I have personally made in the past while conducting these workshops, and many of them were feedback given by participants themselves.

I hope this sharing will benefit those designers who are planning to run their first similar ideation workshop in the future.

Knowledge is of no value unless you put it into practice. — Anton Chekhov

Photo: A Sketchtorming workshop I conducted in UX Copenhagen, 2018.

Mistake 1: Lack of warm up prior to session

5 reasons why photography is the best hobby for designers

If you are a full-time designer like myself, you’d be surprised at what you can do with photography, and how it can help you in improving your design skills. I personally know that there are a lot of designers use photography as their side hobby and some even offer freelance services to make a side income. I also learned a huge amount of lessons and experiences from this hobby.

The objective of this post is to share some key takeaways that, hopefully, will be valuable to other fellow designers out…

Title: How the new Viki homepage leads to better content discovery and decreased bounce rates

Creating a thoughtful user experience centers on a seamless customer experience, but also focuses on effectively addressing the company’s business objectives. Although the homepage may not be the most important page on Viki, most users still visit Viki through its home first. Hence, from a business perspective, we cannot deny that the home is still the most valuable real estate on Viki. In this post, I’ll go into details about how to we ideated and redesigned the Viki homepage in late 2016.

Content 📝

Part 1: Goals & Strategy
Part 2: Design Process
Part 3: Results
Part 4: Learnings
Part 5: Next Steps …

Some key takeaways from the book, Design My Privacy by Tijmen Schep.

5 Principles of Privacy-Aware Design image cover


Over the past years, there has been a growing privacy concerns in the cyber world. When we think of privacy and security related topics, we tend to assume that they belong to the jobs of security and legislative departments.

However, in my opinion, designers should be thinking and talking about privacy throughout the entire product design process. As a designer, I personally believe that privacy is also part of the basic principles of good user experience. …

I would like to take a throwback through the past one and a half years at Viki.

This is not a motivational or a how-to article. Just some personal thoughts that I think it’s important to write them down. (So I can remember them well and pay more attention to them)

Design is a collaborative effort

Sharing and sketching ideas together is a crucial part of the design process. Not only it allows us to build a better understanding of the problems, but also helps the team to quickly uncover potential solutions earlier. In other words, it keeps everyone on the same page right at…

Web accessibility is not new. It has been around for almost 19 years, it was started by The Web Accessibility Initiative back in 1997. However, until today, it is still largely being ignored by most product designers and developers.

Furthermore, there are many misconceptions about accessibility which prevent people from making their efforts to embed it into their day-to-day work.

Is it really just about disability?

Not exactly.

One of the most common misconceptions of web accessibility is that it is only about disability. Accessibility is about making something that can be used by as many people as possible.

The realm of accessibility are:

  • Environments
  • Devices

Last November, we launched the Viki redesigned website and made it truly responsive for the first time. In fact, this was the first major web redesign for Viki over the past few years. It was an evolutionary step in improving the user experience as well as internal development processes.

In this post, I thought it’d be a great time to highlight some of the process, experiences and also lessons that we learned along the way.


  1. Part 1: Strategy & Goals
    • Business goals
    • Technology goals
    • UX & Design goals
  2. Part 2: UX and Design Process
    • Viki design principles

Cognitive biases are errors in reasoning, evaluating, remembering, often occurring as a result of holding onto one’s preferences and beliefs regardless of contrary information.

“Bias is any process at any stage of inference which tends to produce results or conclusions that differ systematically from the truth” — Sackett (1979)

According to some social psychologists, cognitive biases can make us process information faster, especially during dangerous circumstances. However, they also can lead us to make consequential mistakes.

In UX research, biases can skew the findings and ultimately affect the decision making of a project at any stage. Cognitive bias can also…

Teo, Choong Ching

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