Teo, Choong Ching
1 min readApr 6, 2019

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Thanks for sharing. A couple of feedback that could perhaps improve on top of your ideas and suggestions.

  1. A more holistic problem framing — Look at the problem in a more holistic way-Map the entire journey of a typical booking flow and then breakdown the areas where you think can be improved. For example, “How might we design a faster room booking flow for [frequent traveller]”. Right, define your own personas and put it back into your design challenge. What about personalisation? What about a better filtering?
  2. Come out with a Test plan draft — Write a list of assumptions and questionnaires that you would like to validate.

Cheers!
Teo Choong Ching

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Teo, Choong Ching
Teo, Choong Ching

Written by Teo, Choong Ching

Product designer. Currently @ Trustana (seeded by Temasek). Formerly @ Saleswhale (YC S16) ❤ topics on enterprise design. choongchingteo.webflow.io

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