Teo, Choong Ching
2 min readDec 3, 2024

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Thoughtful UX or Workflow Fit for LLM Startups?

You bring up an excellent point about how UX issues often surface only when LLM tools are used in real workflows. That "cool demo to daily use" gap is especially challenging in B2B contexts, where workflows are complex and deeply integrated. However, I think there’s a broader layer here that LLM startups need to address beyond UX design itself. Here’s how I see it:

1. In the SaaS B2B space, success isn’t about having a sleek UI or even great UX—it’s about whether the product can seamlessly plug into a complex ecosystem of interconnected tools and workflows. If an LLM-powered product doesn’t integrate effortlessly with platforms like PIMs, DAMs, ERPs, or custom enterprise systems, no amount of design polish will matter. Now picture a user tasked with validating over 1,000 AI outputs manually—this isn’t just a usability challenge; it’s a workflow problem at scale. The real bottleneck here isn’t the interface; it’s building systems that work harmoniously within the larger enterprise puzzle.

2. For B2B users, trust is everything when it comes to adoption. You pointed out that LLM accuracy alone doesn’t solve the problem if users can’t handle its failures—and I completely agree. But instead of just expecting users to figure out errors, the product should actively work to build trust. Features like confidence scores, clear explanations of how results were generated, and simple ways to validate or cross-check outputs aren’t just nice-to-haves—they’re essential for users to feel comfortable relying on the system, even when it gets things wrong.

3. You’re absolutely right about churn. Many LLM tools dazzle in demos but lose users once they encounter real workflow challenges. Closing this gap isn’t just about improving accuracy—it’s about designing tools that actively guide users to work effectively with the model, especially when it veers off course or produces unexpected results.

4. But beyond design, there’s another key ingredient: dedicated human support. A strong Customer Success (CS) team can bridge the gap between the tool and its users, helping customers understand how to integrate the product into their workflows and tailoring solutions to their specific needs. CS isn’t just about troubleshooting—it’s about accelerating adoption, demystifying the technology, and ensuring the product delivers measurable value.

For LLM startups (saas tools), combining strong UX with proactive human support might just be the winning formula to reduce churn and drive long-term engagement.

Thanks!

CC Teo

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Teo, Choong Ching
Teo, Choong Ching

Written by Teo, Choong Ching

Product designer. Currently @ Trustana (seeded by Temasek). Formerly @ Saleswhale (YC S16) ❤ topics on enterprise design. choongchingteo.webflow.io

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